Want your brand to truly stand out?
Whether you're just getting started or looking to refresh your look, this post breaks down how to build a memorable brand—and how to choose the right approach to get there. We’re talking DIY vs. professional branding, what to look for in a designer, and how to craft a small business brand identity that actually connects with your audience.

🎥 Includes a link to watch the How to Make Your Brand Stand Out webinar replay.

Congratulations! You’ve invested in a professionally designed brand identity, and now you have a beautiful logo, a cohesive color palette, and a thoughtful typography system. But if you're staring at your brand guidelines, wondering, "What do I actually do with this?"—you’re not alone.

Your brand guidelines are more than just a reference—they’re a toolkit to create consistent, eye-catching visuals that strengthen your brand presence. From Instagram posts to Pinterest graphics, applying your brand elements effectively doesn’t have to be overwhelming.

Here’s a quick tip to get started: Create reusable social media templates. Use your primary color for bold backgrounds, your accent colors for subtle details, and your branded fonts for headlines and captions. Templates save time and ensure every post reflects your unique identity.

Ready to dive deeper into making your brand shine on social media and beyond? Check out the full blog post for step-by-step guidance!

How to optimize your packaging and label designs with effective collaboration between your manufacturer and packaging designer.

Why we always recommend purchasing fonts from type foundries and best practices