Humankind
BRANDING & PRINT DESIGN
We created a full brand identity for Humankind, plus fabric patterns for their Spring 2021 swimwear launch.
Humankind Swim is a brand built on inclusivity and community, creating swimwear and apparel for every body. Their vision is a shopping experience not defined by gender norms, but made to suit you and your personal style.
In crafting patterns for Humankind’s latest launch, we took inspiration from the brand’s mission and its ties to water. Complimenting the wave-like movement we brought to the refreshed logo, we designed a gradient pattern evocative of an aerial view of water. The linework follows the pattern of a human fingerprint, emphasizing the importance of identity, individuality, and expression through one’s unique style.
Images are courtesy of William Callan.
Humankind’s bold brand identity is meant to evoke strength and inspire solidarity. The undulation in the logos and patterns communicate the brand’s roots in swimwear while representing movement in humanity.
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