BRANDING DESIGN
We created a full brand identity for Yoo Be Korean Skincare and Wellness.
Brand Design
Yoo Be is the only esthetician offering Korean Skincare services in Portland, OR. Their approach is rooted in using gentle and natural ingredients catered to the unique needs of each client. The branding we created for them reflects this philosophy, highlighting the warmth, care, and expertise they bring to every appointment.
One of Yoo Be’s signature services is their tea consultation. We took inspiration from traditional tea making, particularly matcha, for their gentle and earthy colors, as well as their simple and timeless imagery.
Yooseon Hwang